The Dieline – Your Key to Success
How to Use the Dieline
The dieline is provided as a PDF that you can import into your design software and use as a template. This dieline should be placed on a separate layer from your artwork. The dieline is always provided at 100% of actual size and should not be reduced or enlarged. The dieline contains the following information:
Plates / Spot Colors
You are limited to 10 total plates for gravure printed sleeves. This includes CMYK Process Colors, Pantone Spot Colors, Metallic Inks, Opaque White, Varnishes and Adhesives. Use SWOP standards for process colors and Pantone (PMS) Coated Solid colors for spot. Show all colors used as swatches on the dieline. If white ink is used as a flood of the entire print area, no white layer is needed.
If white is used other than a flood, use a contrasting color to show white ink coverage on a separate layer. Clear areas should also be shown in a contrasting color on a separate layer. Be sure color mode is set to CMYK, not RGB.
Design/Layout Application Software
Adobe Illustrator CS6 (.ai) is the preferred application for designing your shrink sleeves. We can also accept CorelDraw EPS files,
hi-res PDF files, QuarkXPress files and Adobe InDesign files with some limitations. Adobe PhotoShop is NOT an acceptable format for use in printing sleeves. It is, however excellent for editing photographic images that may be used on sleeves, but it should not be used for anything that contains type or vector graphics.
Submit files as Illustrator CS6 AI files whenever possible. Submit a PDF proof of your artwork also.
Place images as 300dpi, layered PhotoShop PSD when possible. DO NOT EMBED IMAGES. Include placed images with the art files. Use Bitmap (1-bit), Grayscale (8-bit), RGB (8-bit), or CMYK (8-bit) modes only.
Convert ALL type to curves (outline). If type changes are anticipated provide all font files with non-outlined document. Use Sanserif typefaces for small text. Avoid use of small script fonts that have fine serifs and swashes.
All positive type must be 6-point or larger for solid (single-ink) and 12-point or larger for CMYK process type. Limit CMYK
build type to 3 process colors or less. Consider using sans serif fonts for type smaller than 10-point.
6-point or larger single spot color or black
CMYK 3-color build or less 10-point or larger
No 4-color builds
All reversed type must be 6-point or larger and bold face or heavier. Type that is thinner than bold face must have a 0.2 pt stroke added. Reversed type smaller than 12-point can only be reversed from one color and sans serif only. No CMYK process type smaller than 16-point. Small reversed type (> 6 pt.) can be reversed out of spot colors or spot colors can be used to outline the text.
Reversed from: Black (K only)
6-pt. Bold or larger
Reversed from: Single Spot Color
6-pt. Bold or larger
Reversed from: CMYK build (3-color only)
12-pt. Bold or larger
Reversed from: CMYK image
Reversed from: CMYK image + spot color stroke
6-pt. Bold or larger with spot color outline (1.5pt outside stroke)
Remove all extra colors from the Adobe Illustrator Color Palette. Use only CMYK colors or Pantone
Coated Spot Colors. Be sure all spot colors are set as SPOT and not CMYK. Do not use RGB colors.
UPC codes and barcodes should be rotated so that the bars of the code are horizontal on the sleeve. This will help eliminate scanning errors caused by distortion when the sleeve is shrunk to the container.Barcodes must be backed by opaque white and the bars must be black (K) only. Barcodes must be vector artwork (lines and curves) and not bitmap images. Barcodes can be reduced up to 80% and bar height can be reduced as needed.