Traco Packaging has recently updated its branding with a new colorful logo.

Established in 1985, Traco Manufacturing started out making shrink wrap and supersealer machines. The business has since become one of the industry-leading manufacturer, distributor and converter of extruded film materials, printing shrink labels for a multitude of applications for regional small to large-scale clients with global reach in consumer packaging, agricultural, healthcare, automotive and consumer durable markets. No matter what the application, Traco can create a shrink label to boost a company’s brand image, and Traco’s ability to produce uniquely vibrant, eye-catching print can be seen in the products consumers buy and use every day.

Traco defined and perfected the process of printing digitally on shrink labels and sleeves, and thus became intertwined with the specialized, digital printing process on shrink wrap and flexible product packaging, but because the focus was no longer simply manufacturing, the company was rebranded as Traco Packaging with an emphasis on the flexographic, digital printing process. Many felt, however, that the company logo felt outdated and didn’t reflect this new emphasis, so a new logo was commissioned. The newly created logo abstractly illustrates the flexographic printing process with a colorful symbol made up of flexible shapes that morph and merge using the basic colors of printing: cyan, magenta, yellow, and black, yet one also sees many other colors such as orange, red, green, blue, and purple as you do with a printed piece resulting from the combination of these basic colors.

Within the rebranding process, the company’s core values were also revisited and refined to reveal seven core brand values as they relate to the business:

  • Quality
  • Service
  • Expertise
  • Trust
  • Respect
  • Value
  • Satisfaction

These core values represent Traco Packaging in the market and gives the brand its strength. When clients work with Traco Packaging, they perceive these values and trust Traco Packaging to breathe life into their packaging, creating products that speak to their consumers and strengthen their brand image.

With the new logo and refined brand now in place, Traco Packaging aims to continue to lead the flexible packaging and shrink sleeve label market and help their clients achieve their brand goals through beautiful, distinctive, impactful packaging.

Have a packaging job to do? Contact Traco Packaging to get your project started: Call 1-800-284-9727 or go to