Variable Digital Printing Capabilities
Introducing Kymera™ Variable Printing Technology by Traco
There is a whole lot more to package design than just making it “look pretty.” The best packaging breaks through visual clutter to make an emotional connection with the consumer. One great way to attract attention to your packaging and make that connection within three to five seconds is with Traco Packaging’s Kymera™ Variable Digital Printing Technology.
What is Kymera?
Kymera™ is a powerful, dynamic variable printing application. This technology can generate tens to thousands to millions of unique graphics that it embeds into variable data print job based on one or more fixed patterns. The software does all the processing and handling to automatically turn your base patterns into a many unique designs. If you’re a single designer, agency, or in-house graphic department that works with a printing provider, then this technology is for you. Attract your customers’ attention with striking, unlimited designs. There are two types of design modes available: Mosaic and Collage.
Mosaic can combine, scale, rotate, and transpose high-resolution images used as a base design pattern called a ‘seed’ to create limitless unique variations of your print design. The files output by the tool can be generated in high volumes and used as variable assets in VDP (variable data printing) jobs. All you have to do is develop the base seed patterns, and the software automatically handles all the processing. The more complex and colorful the original file, the better the results.
Collage gives brands, agencies and converters the ability to create endless variations of a set of basic elements defined by the user. These elements can include images, text, or logos, then combined according to individual rules set by the user. Users control different parameters such as minimum and maximum number of repetitions for each element, rotation and/or size resulting in hundreds to millions of unique designs.
You provide basic elements; Collage creates virtually unlimited variations on a centrally designed theme.
- Each variation remains unique, and at the same time, tied to the same “family”
- While each composition is unique, Collage enables brands to retain maximum control of their visual identity. Collage creates cohesive expressions that adhere to your defined brand guidelines
Flexibility, agility, get noticed in three seconds, and the opportunity to change direction quickly, Kymera digital printing is the key solution to help increase consumer engagement & innovation, easily and efficiently. Traco Packaging can help you build your brand through custom digital printing with Kymera on our HP Indigo 6900 Digital Presses. We can leverage Kymera Variable Printing Technology to help you increase consumer engagement and increase sales. Call us at 800.284.9727 or request a quote now to start showcasing your brand and grabbing attention!